Video production


  • Production of a comprehensive course trailer program which works with course instructors to develop trailers for their courses, augmenting the information provided in calendar descriptions and course outlines.
  • Exploration of various screen capture and video production tools including: SnagIt, Vimeo, YouTube, Adobe Spark, Adobe Premiere, Windows Movie Maker, iMovie, PowToon, Office Mix, Adobe Presenter, Adobe Connect Meeting, Swivl, Videolicious, Camtasia, etc.

Learning Outcomes

  • Re-interpret content through a visual media lens
  • Experiment and play with video software and applications
  • Produce a course trailer to open a course and engage students in reflection, dialogue and action


Providing spaces, resources, workshops, and personalized consultations to allow instructors and TI staff to experiment with video production tools to enhance student learning and engagement.


Faculty/instructors/Staff, Students, Public, other Institutions

Other projects include:

  • Collaboration with Information Technologies to find a suitable video hosting service
  • Technology coaches in the Faculty of Science assisting a prof to live stream fruit flies
  • Use of Office Mix, Adobe Presenter and Adobe Connect Meeting to assist professors with pre-recorded lectures
  • Delivery of a workshop on Office Mix by a technology coach in the Faculty of Kinesiology
  • Use of Technology Lending Library and Faculty Design Studio resources to help profs produce their own video resources
  • Plan in place to create portable video production kits as part of the Technology Lending Library

Artifacts / Evidence

Course Trailers:

Other video projects:

  • YouTube Closed Captioning
  • QR Code Scavenger Hunt (icebreaker game for Graduate Student Teaching Development: Teaching with Technology, created with PowToon)
  • In-Flight Safety Video Mashup: – edited using iMovie. The video is used to spark conversations about the Pros & Cons of using a video mashup as a teaching & learning tool.  This was presented at IDEAS 2016 and D2L Fusion Conference 2016
  • Quick Instructional Video on how to set up Release Conditions in D2L – created using SnagIt, a campus-licensed tool
  • Livestream of Fruit Flies: UToday article and blog post

Assessment / Results


Dr. Larry Katz on his course trailer creation for Kinesiology 213: Introduction to Research Methods.

What do you think are some of the benefits a course trailer gives to your teaching and learning?

If the trailer is well designed, I think it gives the students some insight about the course before they take it. In the first lecture we try and convey the purpose of our course, but it is not easy to make that connection especially since we are also discussing the course outline.  The two minute trailer really gets their attention.

How did the students engage with the trailer?

Unless we as instructors ask the students questions about the trailer, I do not think they will comment directly to the instructor.  I did notice some discussion between students about the content and some smiles as they recognized some of the situations.

I like to ask pointed questions with regards to parts of the actual content to see if they can identify the issues and purpose. This gives me more insight.  If I had it to do again, I would also show the students the Trailer at the end of the course and ask them if the trailer conveyed the proper message.

How did you make it achievable with all that you had going on as an instructor. Instructors are so busy, where is the extra time to do something so cool like making a trailer 🙂 ?

Once I bought into the idea, I made it a priority.  Having two members of your team available to help, made it achievable.  I did use some of my own resources to have the video edited professionally.

Reflection and Impact

How was this activity useful?  Why did it matter, and to whom?  How will we move forward?  What will we do differently to improve this activity? What changes, additions, or modifications might be considered for even greater impact?

  • Video consumption is now a common technology task
  • Supports flipped, blended, and online learning
  • One way to make classes more engaging
  • Provides additional modality by which students can learn
  • Enables classes to happen even when participants are physically distributed across long distances
  • Build capacity amongst both students and faculty in use of technology tools
  • One way to spark discussions and encourage instructors and students to explore and evaluate different learning technologies
  • Encourages instructors to present their course materials in more creative or non-traditional ways

Moving forward:

  • Additional workshops on producing course trailers – plans in place to revise present workshop format
  • More technology purchases to provide additional capacity for faculty to produce their own videos

Leave a Reply

Your email address will not be published. Required fields are marked *